Telus (and before that Clearnet) ad campaigns
Primary colours contrasted against white backdrops. Now bring on the iguanas, bunnies, hummingbirds, lovebirds, hippos, owls, fish, ducks…all grooving to catchy beats. By consistently mixing memorable melodies with cute critters, across multiple channels, Telus has a recipe for advertising success. I’m not endorsing the phone carrier for its services, but there’s no denying that the company’s catchy ads are well integrated (e.g., corporate website, in-store contests, TV campaigns, print ads, billboards, Facebook and other media). Telus even has tie-ins to its activities for corporate social responsibility and community relations. Taking it a step further in mid-2011, the company embraced the power of social media to involve audiences in voting for what the next critter would be to grace the company’s future ads. Luna, the saw-whet owl garnered the most votes, so she starred in the late-fall and Christmas ads. For my niece Makayla and my friend Sarah Jane, both of them owl fans,...