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Showing posts with the label marketing

A regular day that feels like Christmas

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Picture this: an elementary class a freckle-faced keener squirming at her desk a teacher holding a box and calling out family names   a sluggish clock unbearable levels of pent-up anticipation Eventually, my name would ring out. I would scurry to the teacher’s desk to collect a precious bundle of books, which stretched an elastic fastener to its limits. Even though that was decades ago, I recall those days with incredible clarity. Scholastic book days―my favourite school days. Weeks after carefully poring through the newsprint catalogue, checking boxes and adding up totals, at last, my book selections would arrive. Comic collections, Choose-your-own-adventure novels, Clifford and Curious George picture books, the Miss Pickerell series, how-to books, biographies and countless other affordable reads. Scholastic had them all. Each batch of books came with yet another mail-order catalogue. The marketing whizzes who compiled those flyers knew their trade. They could entice m...

Google Doodles

Playful. Informative. Refreshing. Brand power. That’s how I would describe the doodles that appear on Google’s home page. The varied illustrations have honoured countries, individuals, special days and moments in history. Early doodles, which date back to 1998, merely spelled the name Google with a sprinkling of decorative details. Now, doodles range from works of art to multimedia celebrations (e.g., the Les Paul guitar you can strum with your cursor). One of the most wildly popular doodles appeared on May 21, 2010, when Google commemorated PAC-MAN’s 30 th anniversary with an interactive doodle encouraging people to play the retro video game. Last week, I was pleased to see that Google launched an official archive for its doodles: http://www.google.com/doodles/finder . Now if only Google would let me embed selected doodles for your viewing pleasure. Instead, the best I can do is provide you with links to my favourite doodles of 2011: February 8 : Jules Verne’s...