Retweets for mental health
In five-cent increments, the twitterverse buzzed with tweets that will make millions of dollars flow to support mental health. From a social-media metrics perspective, the #BellLetsTalk (French version #BellCause) garnered impressive reach, which rivalled #SOTU for President Obama's State of the Union address. Even by adding the long form (#stateoftheunion), as of this morning there was only a five-million gap between the BellLetsTalk hashtag and the State of the Union hashtags. Impressive. How did it happen? Collective thanks to major leaguers, mobile technology, multitudes of do-gooders and an annual marketing campaign for all the activity on January 28, 2014. Entertainers like William Shatner, Jann Arden and Ellen Degeneres encouraged their fans to retweet the #BellLetsTalk messages about mental health. Thousands upon thousands of followers responded. Millions in all. Who else helped the cause? Canadian astronaut Chris Hadfield. Olympian Clara Hughes. NHL franchis